• Blue Banana becomes an official sponsor of the event and has designed the staff outfit.

 

  • It will also support climbing where the Blue Banana Boulder AM Open will be held.

Blue Banana is embarking on a new adventure as an official sponsor of Extreme Barcelona. The clothing and adventure brand will dress all the staff of the event as part of the contributions with which it wants to impact a generation of intrepid urban sports adrenaline junkies.

Explorers and tireless, like the creators of Blue Banana, Extreme Barcelona embarks on its 12th edition, for the first time with free access to a frenetic weekend full of urban sports, music and art. Full of urban sport, music and art.

Since 2016 Blue Banana has been dressing a whole generation of young adventurers and nature lovers. For this reason, the brand will host the Climbing Blue Banana, one of the Olympic sports that will be one of the Olympic sports that premieres in this edition of Extreme Barcelona. A climbing area with a 20m wide x 5m high climbing wall will be open on Friday 16th and Saturday 17th so that those attending the event can enjoy activities and beginners’ classes. On Sunday 18th there will also be a bouldering competition in open format.

Blue Banana has thus become one of the essential items of clothing for the weekend at the Parc del Fòrum. Don’t worry, you’ll be able to find them at the Blue Banana Market, open in the same place during the whole event.

Extreme Barcelona dresses up as Blue Banana to break the barriers of the established from the 16th to the 18th of September in the Parc del Fòrum. Adrenaline, excitement and spectacle open to all in one of the most epic weekends in Barcelona.

Blue Banana was born in 2016 with the mission to inspire new generations, encouraging them to make their lives an adventure. The Spanish company was initially set up as a digital brand of sweatshirts and T-shirts aimed at a young, curious and active audience. Over time, it has expanded its catalogue and has set itself apart from other brands through the quality of the stories and content on its social networks.

Blue Banana seeks to inspire through adventure, travel and nature. Its collections are fresh, minimalist and characterised by its iconic “X”, the brand’s emblem. In addition, committed to the environment and in keeping with the brand’s values of honesty, Blue Banana’s garments are made from 100% organic cotton, recycled polyester and other innovative materials that mean less environmental impact.

Blue Banana made history in 2021 by becoming the first Spanish clothing brand to go carbon negative, i.e. it offsets twice its CO2 footprint and does so by collaborating on United Nations air purification projects.

Blue Banana sells through its website (www.bluebananabrand.com) and in its physical shop in the L’illa Diagonal shopping centre.