HOT WHEELS SUPERCHARGERS ARRIVES IN EUROPE FOR THE FIRST TIME TOGETHER WITH EXTREME BARCELONA
Extreme Barcelona and Hot Wheels come together to create an online challenge with the aim of finding the best junior skate, BMX and scooter riders in Spain and Portugal.
The best of each sport in the virtual initiative, will participate in the Extreme Barcelona that will take place in September.
Renowned Pro athletes such as Danny León, Gustavo Ribeiro, Courage Adams and Iván Jiménez, will be part of the project as ambassadors.
Hot Wheels, the leading toy vehicle brand created in 1968 by Mattel, joins Extreme Barcelona, the leading international urban sports festival in Europe, to create the first Hot Wheels Superchargers fueled by Extreme Barcelona.
Hot Wheels Superchargers fueled by Extreme Barcelona is a project in which boys and girls from Spain and Portugal between the ages of 6 and 14 who regularly practice urban sports such as skateboarding, BMX or scooter can participate.
This past year, due to the Covid-19 pandemic, all of us, including children and athletes, have become accustomed to living in the online world, but Hot Wheels and Extreme Barcelona have not wanted to forget about the street, which is part of your DNA. That is why both companies have decided to create a challenge that will combine an online contest with a great face-to-face prize: participating in the Extreme Barcelona Junior competitions next September.
Céline Ricaud, Head of Marketing & Digital for Mattel Spain and Portugal, highlights “From Hot Wheels we are super proud to lead the Extreme Barcelona junior competition, a competition that perfectly reflects the values of the brand, challenge, overcoming, challenge and velocity. With this alliance, Hot Wheels continues to bet on activities that allow children to say “Yes to the challenge” and try new challenges so that, thanks to competition, perseverance and improvement, the little ones can develop their full potential “.
“The participation of the Hot Wheels brand in the Extreme Barcelona, promoting the activation of Hot Wheels Superchargers, represents a new challenge and a new incentive for our event, reinforcing our commitment to talent among children and young people in the territory of urban sports that now they will have, if possible, a greater showcase thanks to the Olympic Games. from Tokyo, but the first entry point is to be able to give children the opportunity to participate in events such as Extreme Barcelona, and this time, we make it possible thanks to Hot Wheels” Joll Chamorro, Sponsoring & Corporate Account Manager – SevenMila.
Three months of online challenge
During the months of May, June and July, an online challenge will be launched in which young riders will have to create a video part and upload it to social networks.
Through the hashtags (#hotwheelssuperchargers, #hotwheelsskatees, #hotwheelsskatept, #hotwheelsscooteres, #hotwheelsBMXes), the Hot Wheels Superchargers fueled by Extreme Barcelona jury will select the 10 best from each sport and country. The 10 videos will be published on the challenge website www.hotwheelssuperchargers.es and the video that gets the most votes will be the winning candidate to participate in the Hot Wheels Superchargers grand final at Extreme Barcelona on the weekend of 25-26 September 2021.
May: Skate (Spain and Portugal)
May 8-21: post the video on Instagram with the hashtags #hotwheelssuperchargers and #hotwheelsskatees
May 22-24: selection of the 10 finalists by the jury
May 25-30: the public will vote for the video they like the most among the 10 finalists
May 31: Skate Winning Announcement
June: Scooter (Spain)
June 7-21: post the video on Instagram with the hashtags #hotwheelssuperchargers and #hotwheelsscooteres
June 22: selection of the 10 finalists by the jury.
June 23-29: the public will vote for the video they like the most among the 10 finalists.
June 30: Scooter winner announcement.
July: BMX (Spain)
July 7-21: post the video on Instagram with the hashtags #hotwheelssuperchargers and #hotwheelsBMXes
July 22: selection of the 10 finalists by the jury.
July 23-30: the public will vote for the video they like the most among the 10 finalists.
July 31: Winning BMX announcement.
Hot Wheels Superchargers fueled by Extreme Barcelona is a challenge that seeks for boys and girls to improve themselves. Danny León, the greatest exponent of Spanish skateboarding; Courage Adams, the great Spanish promise of BMX; Iván Jiménez, a benchmark for the national scooter; Gustavo Ribeiro, the most prominent Portuguese skater and Jorge Simoes, also a Portuguese skater; are the five PRO athletes from Spain and Portugal who have chosen Hot Wheels and Extreme Barcelona as references and a source of inspiration for the little ones.
Together with the five athletes, the influencers and renowned content creators, Francesc Boix (skate), Oriol Inglada (BMX), Carla Ramiro (scooter) will be in charge of promoting the Hot Wheels Supercharges fueled by Extreme Barcelona challenge and selecting the 10 finalists in each category.
The grand final of the junior competition will be held within the framework of the prestigious international event Extreme Barcelona, which this year already reaches its 11th edition, and which will take place from September 25 to 26.
The best tricks of the virtual competition will have the opportunity to compete with the best junior exponents at the national level and some special international guest that will undoubtedly make it a great experience.