- Concept Club will manage part of the musical proposal, the DJ stages, the VIP area, and the bars to transform the event into a total urban experience this coming September.
The fusion between sport and urban culture will take a qualitative leap this coming September. Urban World Series and Concept Club (CC) have officially announced a new strategic alliance for the highly anticipated edition of Extreme Barcelona 2026. This agreement comes after the excellent results of their first collaboration at Ignite Madrid, consolidating a relationship that seeks to take the audience’s experience beyond the competition.
On this occasion, Concept Club will take on a key role in the atmosphere of the event. The brand will be in charge of managing an important part of the festival’s soundtrack, coordinating the musical programming and the selection of DJs who will activate the different setups in the two main auditoriums, Central Park and the Street Plaza. In addition, CC will bring its expertise in hospitality by taking control of the VIP area and the bar service, ensuring an immersive atmosphere and dynamic attention adapted to the rhythm of the event.
A shared vision of street culture
The organization emphasizes that this alliance is born from a common identity: “We share the same vision: to create spaces where sports, music, art, and urban culture come together to generate connections between people.”
The main objective of this union is to promote Parc del Fòrum as a meeting point for diverse communities. A space where elite athletes, artists, content creators, families, and fans coexist, discover new disciplines, and are part of an immersive experience designed both to be lived live and to be shared with the world.
Under the motto “We Create Together”, both brands are preparing to take this new step in their joint trajectory. The countdown for the 18th anniversary of Extreme Barcelona has already begun, promising a historic edition where the adrenaline of the competitions will be complemented, more than ever, with the best rhythm of urban culture.
