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The renowned functional beverage brand, official sponsor of LaLiga, arrives in the Spanish market to hydrate athletes at Parc del Fòrum and support the 3×3 football tournament alongside the Cruyff Foundation.
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International sports nutrition and beverage brand OSHEE has made its arrival in the Spanish market official in a big way. The company joins as an official partner of Extreme Barcelona, the iconic urban sports event taking place from September 4 to 6 at Parc del Fòrum.
Comprehensive hydration for all disciplines
As a central part of this agreement, OSHEE will manage competition hydration. The brand will supply its products to participating athletes across all sports disciplines on the program, ensuring peak physical performance during practice, qualifiers, and finals.
Social commitment: URBAN BCN 3×3 Football and Cruyff Foundation
Beyond its presence on the main courts, OSHEE will extend its support to the community area by sponsoring the URBAN BCN 3×3 football tournaments. This initiative is developed in direct collaboration with the Cruyff Foundation, uniting urban sports with social inclusion and promoting healthy lifestyle values among youth.
International backing and presence in elite football
OSHEE’s entry into the Spanish sports ecosystem is consolidated by its track record as a LaLiga sponsor. With its partnership with Extreme Barcelona, the company strengthens its positioning strategy by combining professional football with the rise of urban culture and action sports.